Affinity vs. Attio: Choose the leading CRM for private capital

Looking for a CRM that meets your firm’s needs? General-purpose CRM platforms like Attio fall short when it comes to managing complex, relationship-driven deals in venture capital and private equity. It’s time to elevate your dealmaking with a CRM that truly understands private capital markets.

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50%

Less time

spent on the deal flow process

40-60

Hours saved

of manual work per week

50%

Increase

in companies screened annually

Over 3,000 organizations close deals with Affinity

Why industry leaders choose Affinity

Powerful relationship intelligence

Instantly uncover valuable connections within your network—so you can source and close more deals. Users say Affinity’s native relationship mapping capabilities outperform Attio's basic networking features.

Superior automation

Save hundreds of hours with industry-leading email and calendar integrations. Unlike Attio's reliance on third-party tools, Affinity's built-in automation ensures seamless data capture and management.

Comprehensive data enrichment

Access data from PitchBook, Crunchbase, and Dealroom directly within Affinity. No more jumping between platforms as users must do with Attio's limited web-sourced data.

Purpose-built for private capital

While Attio offers a general-purpose CRM, Affinity is specifically designed for venture capital and private equity workflows, delivering exactly what your team needs.