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Find, manage, and grow better deals
Network and deal data driving private capital investment at scale
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The world’s leading private capital investors use Affinity
platform

Drive better investment decisions

Affinity CRM

Purpose-built private capital platform that enables firms to get into the right deals and make better decisions across the firm with data and AI

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Identify and get into the right deals

Focus on finding, getting into, and winning quality deals that otherwise you may have been missed

Drive fast, confident investment decisions

Make decisions faster and drive deals to close

Use deal data to drive workflows across the firm

Integrate your firm's network and deal data across the entire techstack

our products

Drive better dealmaking across your team with Affinity

Affinity CRM

The relationship intelligence CRM for dealmakers

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Affinity for Salesforce

Relationship insights driving deals in Salesforce

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Affinity CRM

Affinity brings together relationship intelligence, deal sourcing, deal flow management, portfolio support, fundraising, and analytics that integrate directly with how you work

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Affinity for Salesforce

Affinity provides deal teams with reliable and regularly updated insights about their organization’s network of people and companies through Salesforce—and extends these insights into their sales workflow in their email and browser.

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AFFINITY ADVANTAGE

Drive deals faster

Relationship intelligence
Deal management
Data enrichment
Data infrastructure

Get into the right deals with the right introduction

Find deals with the most complete relationship intelligence data on your whole firm's network

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Close deals faster

Be ready for your Monday morning meeting and move deals forward with faster decisions

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Enriched data on every record

Automatically enrich CRM records with data from 40+ premium data sources to make faster, more informed investment decisions

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Drive decisions across the firm

Integrate your deal and network data into your data infrastructure to use in any app, data science project, or analysis

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ENTERPRISE-GRADE DEALMAKING

Driving measurable results for private capital firms

0
%
growth
in qualified deal flow
0
x
increase
in trackable relationships
0
%
reduction
in deal processing time
0
+
hours saved
annually per user on manual data entry
affinity advantage

Learn how we can help you close more deals faster with Affinity

0
hours saved
per person annually on manual data entry.
0
+
contacts created
per user to grow your network exponentially.
0
hour launch
means your new CRM is up and running fast.
CUSTOMER STORIES

Trusted by leading investment firms

Powering 50% of the top 300 venture firms globally, Affinity customers have tracked over 1 million deals and invested in over $1 trillion in assets through the platform

200+
Tracked activities a year for the firm’s 40+ portcos

How Highland Europe nurtures its portfolio with Affinity

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7
Custom applications eliminated (down to zero)

How Intel Capital created a 360 view of their deal flow with Affinity

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< 2 weeks
Time to evaluate potential investment opportunities

How LEAP Global Partners makes faster investment decisions with Affinity

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300
Global Endeavor employees currently using Affinity for Salesforce

How Endeavor captures and enriches organizational knowledge with Affinity for Salesforce

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45%
Increase in founder interactions with Affinity

How Uncork Capital increased portco founder engagement by 45% with Affinity

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400+
Hours saved a year by on manual work with Affinity’s Google Drive integration

How Speedinvest is improving investment decisions and relationship management with Affinity

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Integrate with tools

Deal data where you work

Access relationship and deal insights directly within your email and browser and connect your tech stack with enterprise-grade integrations

Browse integrations

Explore Affinity

Enterprise-grade security you can trust

Protecting your data with SOC2, ISO27001, and industry-leading security certifications.

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Ready to uplevel your data driven investing?

Find out why more than half of leading private capital firms use Affinity to transform their relationship data into their competitive advantage.

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