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Find, manage, and grow better deals
Network and deal data driving private capital investment at scale
The world’s leading private capital investors use Affinity
platform

Drive better investment decisions

Affinity CRM

Purpose-built private capital platform that enables firms to get into the right deals and make better decisions across the firm with data and AI

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Identify and get into the right deals

Focus on finding, getting into, and winning quality deals that otherwise you may have been missed

Drive fast, confident investment decisions

Make decisions faster and drive deals to close

Use deal data to drive workflows across the firm

Integrate your firm's network and deal data across the entire techstack

our products

Drive better dealmaking across your team with Affinity

Affinity CRM

The relationship intelligence CRM for dealmakers

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Affinity for Salesforce

Relationship insights driving deals in Salesforce

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Affinity CRM

Affinity brings together relationship intelligence, deal sourcing, deal flow management, portfolio support, fundraising, and analytics that integrate directly with how you work

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Affinity for Salesforce

Affinity provides deal teams with reliable and regularly updated insights about their organization’s network of people and companies through Salesforce—and extends these insights into their sales workflow in their email and browser.

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AFFINITY ADVANTAGE

Drive deals faster

Get into the right deals with the right introduction

Find deals with the most complete relationship intelligence data on your whole firm's network

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Close deals faster

Be ready for your Monday morning meeting and move deals forward with faster decisions

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Enriched data on every record

Automatically enrich CRM records with data from 40+ premium data sources to make faster, more informed investment decisions

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Drive decisions across the firm

Integrate your deal and network data into your data infrastructure to use in any app, data science project, or analysis

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Enterprise-grade security you can trust

Protecting your data with SOC2, ISO27001, and industry-leading security certifications.

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