Turning relationships into a competitive advantage
Relationships power private capital. Affinity turns your relationships into intelligent action.
Who we are
We are an AI-first private capital CRM. We believe relationships are an asset that compounds with every new team member, evolving deal, and everyday interaction.
Our mission is to help private capital firms find, manage, and close more deals.
What we do
Affinity combines industry-best relationship data with insights and workflows that understand who you know, how you work, and what you care most about.
By capturing activity across your teams and systems, Affinity makes your network visible and actionable at deal-winning speeds.
Why it matters
Your firm is working against longer hold periods, fundraising pressure, and increased competition for quality deals. Proprietary deal sourcing matters more than ever.
The firms that outperform are the ones that can systematically activate relationships, uncover opportunities, and move with conviction with the help of reliable infrastructure.
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How we’re different
Relationship context that compounds
Affinity captures firmwide interactions across email, calendar, meetings, and more. Surface who you know, how you know them, and whether a relationship’s in danger of going cold or a viable warm intro.
Purpose-built for private capital workflows
Maintain deal momentum with key meeting prep, insights, and pipeline updates, so your team can focus on exercising your strategy and thesis.
Trusted data where you need it
Access Affinity’s relationship intelligence from your team’s favorite AI tools and workflows. Or work directly in our CRM. Either way, we’re committed to maintaining the deepest relationship data in private capital.
Our impact
3,300+
private capital firms rely on Affinity worldwide
550 Million+
relationships mapped across the network
22 Billion+
interactions captured and analyzed
Our vision
We see a world where anyone can cultivate and fully harness their network to succeed. Where relationship intelligence helps every firm realize the full value of its network.
Relationships are your firm’s greatest advantage—
and your most underutilized.
We take all precautions necessary to ensure your privacy is respected and your information is secure. Affinity is compliant with SOC 2, ISO27001, and GDPR.