data enrichment

Deal-ready data for every CRM record

Automatically enrich every company and contact profile to enable faster deal decisions

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Make faster, data-driven decisions

Accurate insights

Records enriched with data from Affinity and 40+ trusted sources

Real-time data

Data is continually refreshed for accurate analysis

Act confidently with data you can trust

Eliminate the risk of working with outdated or incomplete information. Every company and person profile in Affinity is automatically enriched with firmographic, biographic, and funding data. This comprehensive dataset is powered by Affinity and more than 40 trusted sources including Pitchbook, Dealroom, and Crunchbase—providing extensive coverage of private market data across both U.S. and E.U. data.

Reduce time spent integrating data

Spend more time making confident, data-driven decisions about sourcing and investments. With data automatically integrated into the Affinity platform, your team can instantly access deal relevant insights directly in their CRM, eliminating time-intensive research across multiple sources.

Bring in the data your firm already owns

Further enrich your CRM records by importing your firm’s proprietary network and deal data. The Affinity API makes it easy to bring other data sources into the platform, helping establish a comprehensive system of record that drives consistent, data-backed decision-making across your firm.

Get unique insights that matter to your team

Continuously enrich your data with insights from 40+ trusted sources.

Affinity Data

Our proprietary data engine that can be used across the platform without restrictions including over API, within analytics reporting, and via export.

Biographic

Industry
Keywords
LinkedIn URL
Location
Phone Number

experience

Current Job Title
Current Organization
Current Organization Headcount
Current Job Functions
Current Job Seniorities
Current Job Start Date
Education
Job Titles
LinkedIn Profile Headline
Years of Experience

Firmographic

Description
Industry
Location
Number of Employees
Year Founded
LinkedIn URL (Founders/CEOs)
Location

funding

Investment Stage
Investors
Last Funding Amount (USD)
Last Funding Date
Total Funding Amount (USD)

growth

Employee Departures: Last 3 Months (#)
Employee Departures: Lst 3 Months (%)
Employee Departures: Last 3 Months (Leadership)
Employee Hires: Last 3 Months (#)
Employee Hires: Last 3 Months (%)
Employee Hires: Last 3 Months (Leadership)
Employees (Current)
Employees: 1 Month Ago
Employees: 3 Months Ago
Employees: 6 Months Ago
Employees: 12 Months Ago
Employees: 24 Months Ago
Employees: Growth MoM (%)
Employees: Growth QoQ (%)
Employees: Growth YoY (%)

Pitchbook Data

Affinity integrated data partner. Requires Pitchbook subscription. Data can be used across the platform without restrictions including over API, within analytics reporting, and via export.

Firmographic

AUM (USD Millions)
Number of Employees
Number of Investment Professionals
Pitchbook URL
Description
Industry
Location

funding

Financing Status
Investees
Investment Stage
Investors
Total Funding Amount
Last Financing (Post-Money) Valuation
Last Funding Amount (USD)
Last Funding Date

Crunchbase Data

Affinity integrated data partner. Data is ‘view only’ with restrictions for use via analytics, for export, and over API.

Firmographic

Description
Number of Employees
Location
Pitchbook URL
Industry
Year Founded

funding

Investment Stage
Total Funding Amount
Last Funding Amount
Last Funding Date
Investors

Dealroom Data

Affinity integrated data partner. Data can be used across the platform without restrictions including over API, within analytics reporting, and via export.

Firmographic

Location
Ownership Types
Service Industries
Technologies
Year Founded
Company Status
Tech Stack
Current Job Openings
Dealroom Last Updated UTC

funding

Last Funding Amount (EUR)
Total Funding Amount (EUR)
Investors
Last Funding Date
Last Funding Investors
Last Funding Valuation (EUR)

social

Last Month Twitter Followers
Last Month Change in Twitter Followers
Last Month Twitter Favorites
Total Tweets

sustainability

Core Side Value
Sustainable Development

team

Founders
Has Strong Founder
Has Exceptional Founder
Team Members

CUSTOMER STORIES

Notion Capital

50%

Increase in annual number of companies Notion screens

How Notion Capital uses data to source better deals and screen 50% more companies a year

Read full case study

affinity report

Private capital predictions for 2025

Is deal flow about to bounce back? Find out with analysis on why nearly 300 dealmakers are turning up the notch on outbound deal sourcing, how they’re using AI to tackle data complexities, and top strategies to stand out in a competitive market.

Read now