data enrichment
The data that builds conviction
Affinity enriches every company and contact record from 40+ trusted sources. Funding history, firmographics, growth signals, and leadership profiles arrive before your team opens the record.
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40+ sources. One complete picture.
Funding history, firmographics, growth signals, and executive profiles populate automatically, without anyone filing a research request.
Data that stays current
Records refresh continuously. When a company raises a round or an executive moves, Affinity updates the record. No stale data. No manual lookups.
Your proprietary data, in the same view
Bring your own data alongside Affinity's enrichment. Internal notes, deal history, and third-party feeds sit in one record. Your deal team works from a single view.
15T+ data points. Built for private capital.
Affinity's enrichment layer covers 40M+ people and 8M+ companies, drawing from 40+ data sources curated for private market investing. PitchBook, Dealroom, and Crunchbase sit alongside firmographic providers, biographic data, and growth signal feeds. Built for how private capital teams evaluate opportunities, not adapted from a B2B sales data model.
Enrichment that runs without your team lifting a finger
When a contact enters Affinity, enrichment runs automatically. Funding rounds, headcount changes, leadership moves, and investment stage updates populate without a data team managing the process. Your ops team sets the sources and fields that matter. After that, the data maintains itself. The hours your analysts spent on manual research go back to work that requires judgment.
Get unique insights that matter to your team
Continuously enrich your data with insights from 40+ trusted sources.
Affinity Data
Our proprietary data engine that can be used across the platform without restrictions including over API, within analytics reporting, and via export.
Type
Data point
Industry
Keywords
LinkedIn URL
Location
Phone Number
Type
Data point
Current Job Title
Current Organization
Current Organization Headcount
Current Job Functions
Current Job Seniorities
Current Job Start Date
Education
Job Titles
LinkedIn Profile Headline
Years of Experience
Type
Data point
Description
Industry
Location
Number of Employees
Current Job Seniorities
Year Founded
LinkedIn URL (Founders/CEOs)
Location
Type
Data point
Investment Stage
Investors
Last Funding Amount (USD)
Last Funding Date
Total Funding Amount (USD)
Type
Data point
Employee Departures: Last 3 Months (#)
Employee Departures: Lst 3 Months (%)
Employee Departures: Last 3 Months (Leadership)
Employee Hires: Last 3 Months (#)
Employee Hires: Last 3 Months (%)
Employee Hires: Last 3 Months (Leadership)
Employees (Current)
Employees: 1 Month Ago
Employees: 3 Months Ago
Employees: 6 Months Ago
Employees: 12 Months Ago
Employees: 24 Months Ago
Employees: Growth MoM (%)
Employees: Growth QoQ (%)
Employees: Growth YoY (%)
Pitchbook Data
Affinity integrated data partner. Requires Pitchbook subscription. Data can be used across the platform without restrictions including over API, within analytics reporting, and via export.
Type
Data point
AUM (USD Millions)
Number of Employees
Number of Investment Professionals
Pitchbook URL
Description
Industry
Location
Type
Data point
Financing Status
Investees
Investment Stage
Investors
Total Funding Amount
Last Financing (Post-Money) Valuation
Last Funding Amount (USD)
Last Funding Date
Crunchbase Data
Affinity integrated data partner. Data is ‘view only’ with restrictions for use via analytics, for export, and over API.
Type
Data point
Description
Number of Employees
Location
Pitchbook URL
Industry
Year Founded
Type
Data point
Investment Stage
Total Funding Amount
Last Funding Amount
Last Funding Date
Investors
Dealroom Data
Affinity integrated data partner. Data can be used across the platform without restrictions including over API, within analytics reporting, and via export.
Type
Data point
Location
Ownership Types
Service Industries
Technologies
Year Founded
Company Status
Tech Stack
Current Job Openings
Dealroom Last Updated UTC
Type
Data point
Last Funding Amount (EUR)
Total Funding Amount (EUR)
Investors
Last Funding Date
Last Funding Investors
Last Funding Valuation (EUR)
Type
Data point
Last Month Twitter Followers
Last Month Change in Twitter Followers
Last Month Twitter Favorites
Total Tweets
Type
Data point
Core Side Value
Sustainable Development
Type
Data point
Founders
Has Strong Founder
Has Exceptional Founder
Team Members
Data is only valuable in context
Most enrichment tools deliver data to a spreadsheet or a standalone platform. Affinity delivers it inside the record where your team is already working. A company's funding history sits next to your firm's relationship history with the CEO. A contact's career trajectory sits next to every interaction your firm has had with them. That context is what separates a data point from a conviction.
Where to next?
The Affinity CRM
Discover the platform that turns your network into a dealmaking machine.
Affinity Analytics for investment banking
Find out how other investment bankers are using Affinity Analytics.
Investment banking deal sourcing guide
Learn how your firm can start finding and winning more high-quality mandates.
How Woodside Capital Partners uses Affinity
See how Woodside Capital Partners streamlines building the right connections for M&A deals.
Put your firm’s network to work
