Guide

The dealmaker’s email playbook

Valuations are becoming harder to pinpoint and the number of in-market high quality deals has dropped. For dealmakers tasked with finding and closing the best deals for their firm, everyday efficiency matters more than ever.

Transform the way you conduct outbound sourcing with advice from top VCs, including:

  • How to lead with research and relevance to make your emails stand out from the crowd
  • When to automate and personalize your emails to balance efficiency and effectiveness
  • How to test and optimize your emails to increase the chances of them being opened, read, and replied to
  • The best high-converting CTAs to use in your emails
  • How technology can help you streamline your workflows

What customers are saying

"Implementation was really easy. We were able to start using the platform straight away."
Udai Chopra
Principal
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"Having a well-defined, clean, golden source data set is more important in the age of AI. That's a lot of the benefit we're seeing from Affinity."
Oren Michaely
Head of AI
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"It's night and day. We are way
more organized when it comes
to relationships. We've won a
good amount of deals we wouldn't have won if we hadn't changed over to Affinity."
Doug Parker
Head of Origination
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"Venture capital is a craft, and Affinity is one of the tools helping the investment team build this craft better."
Moustafa ElBialy
CIO
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The dealmaker’s email playbook

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