Guide

The VC’s guide to fundraising in 2025

Private capital fundraising has seen a significant decline over the past two years—yet almost a third of the firms Affinity surveyed identified it as a top three priority for 2025. 

If you’re one of these firms (or wish you were), you may need to adapt your fundraising practices to this more challenging market. Read the guide to learn how to:

  • Prove the value of your fund and abilities as an investor—regardless of macroeconomic conditions
  • Differentiate your fund from the current broader perception of private capital
  • Identify, connect, and build relationships with LPs that are ready and willing to invest

What customers are saying

"Implementation was really easy. We were able to start using the platform straight away."
Udai Chopra
Principal
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"Having a well-defined, clean, golden source data set is more important in the age of AI. That's a lot of the benefit we're seeing from Affinity."
Oren Michaely
Head of AI
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"It's night and day. We are way
more organized when it comes
to relationships. We've won a
good amount of deals we wouldn't have won if we hadn't changed over to Affinity."
Doug Parker
Head of Origination
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"Venture capital is a craft, and Affinity is one of the tools helping the investment team build this craft better."
Moustafa ElBialy
CIO
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The VC’s guide to fundraising in 2025

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