The #1 CRM for private equity

An operating platform built for private equity

Find, manage, and close more investments with relationship intelligence.

Over 3000 organizations close deals with Affinity

Three reasons firms like yours choose Affinity

With Affinity:

  • LInk

    220 hours saved

    per person annually on manual data entry.

  • LInk

    300+ contacts created

    per user to grow your network exponentially.

  • LInk

    72 hour launch

    means your new CRM is up and running fast.

Assess and analyze every relationship in your firm’s network to find the right connections.

- Find a warm introduction with AI-driven relationship scores based on real interactions

- Unify your team’s collective network with no manual work

- Expand your network even further with inferred connections

Power your dealmaking and pipeline management with an easy-to-use, familiar workflow.

- Simplify deal management with one-click updates

- Automatically capture every interaction to share investment statuses with

Put CRM data entry on autopilot to focus your time on driving deals and building relationships.

- Automatically populate contact and company profiles using inbox and calendar data

- Enrich profiles with industry data to provide actionable insights

- Free up over 180 hours each year to spend on dealmaking activities

What customers are saying

"Implementation was really easy. We were able to start using the platform straight away."
Udai Chopra
Principal
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"Having a well-defined, clean, golden source data set is more important in the age of AI. That's a lot of the benefit we're seeing from Affinity."
Oren Michaely
Head of AI
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"It's night and day. We are way
more organized when it comes
to relationships. We've won a
good amount of deals we wouldn't have won if we hadn't changed over to Affinity."
Doug Parker
Head of Origination
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"Venture capital is a craft, and Affinity is one of the tools helping the investment team build this craft better."
Moustafa ElBialy
CIO
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Automated relationship intelligence

Every email sent, meeting held, and introduction made is automatically captured and analyzed. No manual logging, no tagging bottlenecks during busy periods, no compliance gaps. Affinity builds a complete, always-current map of your firm's network — built from nearly five billion emails — without anyone lifting a finger.

AI that powers the core experience

Affinity’s MCP delivers meeting-ready context in seconds and turns pipeline questions into instant answers. File Analyzer extracts the signal from decks, memos, and tearsheets and contextualizes it against your pipeline. Industry Insights surfaces market intelligence automatically.

Data enrichment from 40+ sources

Affinity enriches company and contact profiles from 40+ data sources including PitchBook, Grata, and SourceScrub (available on Advanced and Enterprise tiers), giving your team a more complete picture than what 4Degrees' more limited third-party integrations can provide.

Results your team can feel

Alpha Partners saves 10 hours per person per week and has seen 3x annual deal flow growth. Sorenson Capital saves 5+ hours per person per week. Munich Re Ventures achieved 96% firm-wide CRM adoption and saves 100+ hours per year on manual input. CAS eliminated 20 hours of onboarding training per new hire.