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The CRM for Private Capital

Find, manage, and close more deals

The relationship intelligence platform for dealmakers. Please take a moment to fill out the following information so we can better understand your needs.

Over 3000 organizations close deals with Affinity
CASE STUDY
CASE STUDY
CASE STUDY
CASE STUDY
CASE STUDY
CASE STUDY
CASE STUDY

Affinity's Value

Affinity is the relationship intelligence platform that empowers dealmakers in relationship-driven industries to find, manage, and close more deals. With the most automated relationship intelligence insights and technology, Affinity enables leaders to drive deals, free themselves from data drudgery, and ensure their teams can take action with confidence, knowing the context and history of every relationship.

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With Affinity:

  • LInk

    220 hours saved

    per person annually on manual data entry.

  • LInk

    300+ contacts created

    per user to grow your network exponentially.

  • LInk

    72 hour launch

    means your new CRM is up and running fast.

Insights that drive deals

Find and drive deals with relationship intelligence based on your whole team’s network and activities. No need to ask “Do we know someone at that company?” or “Who knows that CEO the best?”  prospects.

Freedom from CRM data drudgery

No more time spent creating contact profiles, no more long deployment projects, and no more CRMs that no one uses.

Confidence to collaborate

Deliver the confidence your whole team needs to take action, advance deals, and build relationships. Trust every profile and know every engagement with your target audience.

What customers are saying

"Implementation was really easy. We were able to start using the platform straight away."
Udai Chopra
Principal
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"Having a well-defined, clean, golden source data set is more important in the age of AI. That's a lot of the benefit we're seeing from Affinity."
Oren Michaely
Head of AI
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"It's night and day. We are way
more organized when it comes
to relationships. We've won a
good amount of deals we wouldn't have won if we hadn't changed over to Affinity."
Doug Parker
Head of Origination
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"Venture capital is a craft, and Affinity is one of the tools helping the investment team build this craft better."
Moustafa ElBialy
CIO
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Put your firm’s network to work

Automated relationship intelligence

Every email sent, meeting held, and introduction made is automatically captured and analyzed. No manual logging, no tagging bottlenecks during busy periods, no compliance gaps. Affinity builds a complete, always-current map of your firm's network — built from nearly five billion emails — without anyone lifting a finger.

AI that powers the core experience

Affinity’s MCP delivers meeting-ready context in seconds and turns pipeline questions into instant answers. File Analyzer extracts the signal from decks, memos, and tearsheets and contextualizes it against your pipeline. Industry Insights surfaces market intelligence automatically.

Data enrichment from 40+ sources

Affinity enriches company and contact profiles from 40+ data sources including PitchBook, Grata, and SourceScrub (available on Advanced and Enterprise tiers), giving your team a more complete picture than what 4Degrees' more limited third-party integrations can provide.

Results your team can feel

Alpha Partners saves 10 hours per person per week and has seen 3x annual deal flow growth. Sorenson Capital saves 5+ hours per person per week. Munich Re Ventures achieved 96% firm-wide CRM adoption and saves 100+ hours per year on manual input. CAS eliminated 20 hours of onboarding training per new hire.