Affinity Names Rebecca Campbell as Chief Technology Officer

SAN FRANCISCO–March 18, 2025–Affinity, the relationship intelligence platform for dealmakers, today announced the appointment of Rebecca Campbell as Chief Technology Officer. A seasoned technology leader with extensive experience in scaling engineering organizations and driving innovation, Rebecca will lead Affinity’s technology strategy as the company continues to expand and enhance its platform.

“We are excited to welcome Rebecca to Affinity,” said Ken Fine, CEO, Affinity. “Her impressive track record of leading high-performing engineering teams, combined with her deep expertise in building scalable and resilient technology platforms, makes her an ideal fit for Affinity. As we continue to grow, Rebecca’s leadership will be instrumental in advancing our technology and delivering even greater value to our customers.”

Rebecca brings a wealth of experience from her leadership roles at Mural, New Relic, and her own startup, Caregiven. She has a strong track record of scaling teams, optimizing engineering processes, and driving innovation. At New Relic, she led the development of a services and UI platform that accelerated product delivery, and at Mural, she played a key role in expanding the company’s engineering capabilities to support its rapid growth.

“I’m thrilled to join Affinity at such an exciting time,” said Rebecca Campbell, CTO, Affinity. “The company has a strong foundation, a talented team, and a clear vision for the future. My focus will be on scaling our technology, enhancing our platform’s capabilities, and ensuring we continue to innovate to meet the evolving needs of our customers. I look forward to collaborating with the team to drive Affinity’s success.”

Learn more about Rebecca and Affinity’s latest innovations at affinity.co/product.

About Affinity

Affinity is a relationship intelligence platform that empowers dealmakers in relationship-driven industries to find, manage, and grow better deals. With industry-leading automated relationship intelligence insights and technology, Affinity enables leaders to drive deals, free dealmakers from manual data entry, and ensure their teams can take action with confidence, knowing the context and history of every relationship. The Affinity platform is used by over 3,000 relationship-driven organizations worldwide. Founded in 2014, Affinity is headquartered in San Francisco and backed by leading investors, including Menlo Ventures, Advance Venture Partners, 8VC, and MassMutual Ventures.

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