Professional Services

How to improve CRM data quality and integrity

Poor CRM data costs you deals. Fix duplicate records, incomplete fields, and outdated info with these 9 actionable strategies for deal teams.

Learn more

Looking beyond traditional CRMs to develop your relationship intelligence

As CEO of Affinity, Ray’s goal is to bring relationship intelligence to the world at large because every opportunity begins with a relationship.

Learn more

What is data exhaust, and why should it matter to your investment team?

Data exhaust is background data produced from online interactions and activities. Learn how capturing and using this data can make you a better investor.

Learn more

6 ways to strengthen your Salesforce data management

Optimize your firm's Salesforce data management with these 6 best practices. Learn how to improve data quality and use automation for better dealmaking.

Learn more

How improving sales velocity can increase revenue

Increasing your sales velocity and your revenue go hand-in-hand. Read on to learn how to calculate, measure, and improve sales velocity.

Learn more

Relationship management: Definition, process, and differences from relationship intelligence

Discover how relationship management systems help firms build stronger connections—CRM types, benefits, and why relationship intelligence drives better results.

Learn more

Why management consultants need an AI-powered CRM

Find out why adopting an AI-powered CRM is crucial for management consultants to stay ahead of industry disruption and maximize the value of their networks.

Learn more

Independent reviewer finds Affinity for Salesforce transformative

Salesforce Ben, an independent review, explored the Affinity for Salesforce integration and found activity tracking that actually works—and so much more.

Learn more

Step-by-step guide to Salesforce activity tracking

Discover how to track sales activity in Salesforce so you can source, manage, and close more high-quality deals.

Learn more

How I applied machine learning to my real-time network and built $600k of warm pipeline in 5 minutes

Affinity's AI technology offers a new way to prospect. Find out how tapping into the real-time network of your entire company can help build pipeline faster.

Learn more

Five reasons Salesforce for Outlook users are transitioning to Affinity for Salesforce

Why are teams switching from Salesforce for Outlook to Affinity? Get relationship insights, unlimited storage, and automation that saves 200+ hours annually.

Learn more

Doubling down on security standards to protect customers with ISO 27001

Learn about our latest security standard and how it protects company and customer data.

Learn more

Why it's time to automate CRM data entry

Are you still being bogged down by the burden of manual data entry? It's time to automate CRM data entry—and we're here to show you how to do it.

Learn more

AI highlights from TrailblazerDX that Salesforce Admins need to know

Missed Salesforce TDX 2024? We’ve got you—here are the main AI takeaways you’ll want to know if you’re a Salesforce Admin.

Learn more

Why agencies need relationship intelligence to increase referrals

Marketing and PR agencies can use technology to assist them in managing and making use of their relationships. See how relationship intellignence can help.

Learn more

Your Affinity workflow now lives in Outlook

Learn more on how Affinity for Outlook enables you to manage deals, conduct research, and optimize your deal process all from within your inbox.

Learn more

Account planning: How to grow key accounts and increase revenue

Learn how effective account planning can increase revenue, customer retention, and employee productivity for your sales team.

Learn more

The latest

How to improve CRM data quality and integrity

Looking beyond traditional CRMs to develop your relationship intelligence

What is data exhaust, and why should it matter to your investment team?

6 ways to strengthen your Salesforce data management

How improving sales velocity can increase revenue

Relationship management: Definition, process, and differences from relationship intelligence

Why management consultants need an AI-powered CRM

Independent reviewer finds Affinity for Salesforce transformative

Step-by-step guide to Salesforce activity tracking

How I applied machine learning to my real-time network and built $600k of warm pipeline in 5 minutes

Five reasons Salesforce for Outlook users are transitioning to Affinity for Salesforce

Doubling down on security standards to protect customers with ISO 27001

Why it's time to automate CRM data entry

AI highlights from TrailblazerDX that Salesforce Admins need to know

Why agencies need relationship intelligence to increase referrals

Your Affinity workflow now lives in Outlook

Account planning: How to grow key accounts and increase revenue