The same conviction, a new Affinity

Relationships have often helped to create an “edge” in private capital. But that edge stayed trapped in individual heads and inboxes, invisible to the firm the moment it mattered. Affinity was built to close that gap. This conviction has not changed. But everything else has.

Today the company looks different. Affinity is launching Ascend, an agent platform that supports the broad workflows of private capital. This launch is more than a product or platform, but is the launch of a new company, a new Affinity. What was a relationship intelligence platform is now the AI-first private capital CRM.

Affinity started in venture capital and remains the dominant platform in that market. Affinity now serves all of private capital: venture, growth equity, private equity, private credit, and larger multi-strategy asset managers, totaling more than 3,300 firms in all. The platform is built for the deal velocity of venture and scaled for the complexity of private equity.

In recent years, the ground under private capital has shifted. Capital is harder to raise, the best deals are harder to find and win, and strong exits are harder to reach. The edge now belongs to the firms that can leverage their relationships to work at every stage: to find an opportunity, manage it, and carry it to exit.

Affinity enables that transition. 

The system of action

Years ago, Affinity got started by automating data entry within a CRM and building each firm's relationship graph. 

Today a new automated layer acts on that record, and it has a name: Affinity Ascend. One agent platform across the entire investment lifecycle; fundraising, sourcing, deal qualification, investment committee prep, deal monitoring, portfolio monitoring, and exit. Some agents come out of the box, some a firm builds for itself, and at every stage agents take on specific work: warm intros, drafting outreach, first drafts of IC memos, keeping the record current. Ascend tracks the deals you passed on, why, and what happened next. All of it runs on enterprise-grade privacy and security, which matters more when agents can act on your data.

Affinity has opened the platform. Its intelligence now flows into the tools a team already works in, through fully rewritten, best-in-class open APIs and an MCP server purpose-built for private capital. 

Affinity is the best system of record in private capital, and the foundation for a system of action. The record remembers. Ascend acts.

What this means for your firm

Every interaction Affinity captures adds to your firm’s context, and that advantage compounds. The firms with the deepest relationship data win the best deals, and the longer you build on Affinity, the wider your lead.

The platform compounds too. Affinity ships continuously rather than in occasional announcements. The product you bought last spring is not the product you have today, and a promise about intelligence demands nothing less. A system that claims to get smarter has to get smarter every week.

The mission has not moved since day one: make a firm's collective relationship capital usable, so every team can move at the speed of its ambition. Affinity delivers on that mission now, and will only accelerate from here.

The same conviction, a new altitude, and a faster pace. Welcome to Affinity.