Latest updates to the Affinity CRM, mobile app, API, and integrations
Explore the latest Affinity updates—from CRM and mobile app upgrades to new API calls—designed to help private capital teams close deals faster and smarter.
Affinity is Building the Best MCP for Private Capital
Affinity’s MCP Server turns your CRM into a system of action. Query deals, prep for meetings, and update your pipeline from Claude, ChatGPT, or Gemini.
What’s new at Affinity: Sourcing, smarter search, and a refreshed mobile experience
Explore Affinity’s latest product updates—from CRM and mobile improvements to new API features—built to help private capital teams manage deals efficiently.
Affinity Analytics now provides more comprehensive reporting on your team’s communications
Learn how Affinity Analytics' Team Activity reports make it easy to optimize the efficiency and cost-effectiveness of your team’s dealmaking activities.
Affinity CRM's custom integrations now include automated data capture from new channels
A new API expansion allows customers to expand the data enhanced by their CRM's relationship intelligence to include external communications like calls.
Learn about our bulk email feature and email templates to make your email outreach efficient and accelerate your prospecting and deal management workflows.
Affinity now offers even more data to inform your key investment decisions
Affinity Data: Organizations gives your team insights into otherwise hard-to-find growth data. Find out what data is included and how you can leverage it.
Affinity rebuilt Lists from the ground up with instant loading, one-click editing, and advanced filtering. Manage thousands of records faster with tools built for how PE firms actually work.
Affinity’s latest releases: Automation Builder, Affinity iOS, and more
With Automation Builder, Affinity iOS, and more, our latest features help you automate manual tasks, improve mobile access, and keep your team connected with Slack notifications.
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