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Affinity

The same conviction, a new Affinity

Affinity is launching Ascend, an agent platform for private capital, and stepping into a new identity as the AI-first private capital CRM. A note from our CEO.

The latest

The same conviction, a new Affinity

Introducing Affinity Ascend

What shipped in June: more Affinity data where your firm already works

Latest updates to the Affinity CRM, mobile app, API, and integrations

Affinity is Building the Best MCP for Private Capital

Affinity MCP Server is now in beta: your deal data inside your AI tools

Best CRM for automatic email and meeting capture

What’s new at Affinity: Sourcing, smarter search, and a refreshed mobile experience

Top Attio alternatives for private capital firms

4 private equity benchmarks shaping dealmaking in 2025

2025 predictions: How did we do?

New Affinity CRM features: AI, an enhanced API, and introductions reporting

Introducing Rebecca Campbell, Affinity CTO

Introducing Affinity’s new CFO, Adam Goldman

The future of investing in AI: 5 takeaways from the Agentic AI Summit VC Roundtable

Understanding employee headcount data accuracy

An inside look at our venture capital benchmark report: What top VCs do differently

Affinity’s latest releases: Automation Builder, Affinity iOS, and more

Connect sourcing and portfolio strategy with the Affinity and Vestberry integration

Affinity’s Series C funding: Deploying relationship intelligence to every relationship-driven industry

CRM onboarding for PE firms: what to expect, and how to go live in under 60 days

5 ways Affinity integrates with your existing tech stack (+ top use cases)

Use Affinity’s API v2 to enrich data on your terms

Celebrating excellence: meet the 2025 Dealmaker Award winners