By clicking
“Accept All Cookies”
, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our
Privacy Policy
for more information.
Preferences
Deny
Accept
Privacy Preference Center
When you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.
Reject all cookies
Allow all cookies
Manage Consent Preferences by Category
Essential
Always Active
These items are required to enable basic website functionality.
Marketing
Essential
These items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.
Personalization
Essential
These items allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your current location.
Analytics
Essential
These items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.
Confirm my preferences and close
Products
our products
Affinity CRM
Affinity for Salesforce
Pricing
new
Check out our latest releases
Affinity CRM
CRM
Use your network to close more deals
Relationship Intelligence
Find warm intros to your next deal
Deal sourcing & management
Easily manage dealflow
Extensions
Relationship intelligence in your everyday tools
Dealmaking insights
The data you need to power deals
Contact & company data
Automatic enrichment with deal-relevant data
Portfolio Support & Management
Accelerate portfolio growth
Investor Relations & Funding
Build a more valuable network
Integrations
Connections that support your workflow
Affinity Mobile
Manage deals anywhere
industries
See all
Venture Capital
Investment Banking
Family Office
Accelerators & Incubators
Corporate Venture Capital
Private Equity
Affinity for Salesforce
Affinity for Salesforce
Close more deals with key relationship insights
Relationship Intelligence
Surface warm intros across your firm's shared network
Automated activity capture
Eliminate manual data drudgery
Manage deals everywhere you work
Move deals forward more efficiently
Enhanced Salesforce data
Best-in-class integration for deal flow
Get started now
industries
See all
Investment Banking
Professional Services
Manufacturing
Enterprise Technology
Industries
Venture Capital
Investment Banking
Family Office
Accelerators & Incubators
Corporate Venture Capital
Private Equity
Professional Services
Manufacturing
Enterprise Technology
Benchmarking tool
How does your firm compare to 3,000+ VCs?
Run benchmark
Resources
Resource library
Webinars
Reports
Guides
Infographics
Videos
Tools
Blog
The latest industry insights
Case Studies
Success stories from our customers
Upcoming events
Join us in-person and online
Help Center & Support
Get your questions answered
Private Capital Predictions Webinar 2025
February 4, 2025
Register now
European deal sourcing guide for venture capital: 2025 edition
Download Now
Private capital predictions report: 2025 edition
Download now
Why Affinity
What is Relationship Intelligence
Insights you need to close your next deal
Security and trust
Data protection is our highest priority
Compare Affinity
How Affinity stacks up to other CRM platforms
Case studies
Success stories from our customers
featured case study
How Intel Capital created a 360 view of their deal flow with Affinity
Read more
Company
About us
Why we started Affinity
Leadership
Get to know our executive team
Careers
Join a team working towards a common goal
Newsroom
Our latest news and press releases
latest press release
Affinity Elevates Private Capital Productivity with AI and Automation
Read more
Sign in
Get started
Blog
topics
Data
2025 private capital outlook in numbers
Affinity achieves ISO 27701 certification
Affinity’s latest releases: Automation Builder, Affinity iOS, and more
Make your CRM work for you—not the other way around
Understanding the data-driven VC landscape
The essential guide to CRM data maintenance
Uncork Capital’s step-by-step guide to deal workflow automation
Best practices for optimizing CRM data entry
How data science helps VCs optimize deal sourcing
The Data-Driven Investor of Today And Tomorrow
How to use your CRM data to close more deals
7 ways to streamline sales with CRM extensions
New Affinity CRM features: AI, an enhanced API, and introductions reporting
A guide to Salesforce data cleansing
Salesforce for Outlook is being retired: What now?
A scientific model for thinking about product-market fit
How to build a lead scoring juggernaut like Future Planet Capital’s tech stack
How to boost sales productivity
Three observations on the European tech market
New Affinity features for external collaboration, scalable calculations, and richer profile insights
Key predictions for private capital in 2025
How to drive pipeline using relationship selling
Affinity customers lead the way with relationship data
The white glove portco experience: Driving growth with technology
Best practices for driving firmwide adoption of new technologies
Hurry up and wait: Four VCs on digitizing in down markets
Five reasons Salesforce for Outlook users are transitioning to Affinity for Salesforce
Top 10 takeaways from Campfire 2024
New Affinity features to increase collaboration and data tracking
Doubling down on security standards to protect customers with ISO 27001
Building an efficient VC tech stack and driving firmwide adoption
The art of consistency: Learnings from the behaviors of top VC firms
A data-driven look at the state of private capital
New Affinity features to optimize and scale your dealmaking
The future of the CRM for relationship-driven industries
The VC tech modernization journey with Revolution and 01 Advisors
13 ways VC firms can get more out of Affinity
4 ways to use data without disrupting the dealmaker’s workflow
How to maximize your dealmaking with data
Growth equity: How it works, key examples & 5 tools for growth equity managers
How the right CRM makes you a better dealmaker
An inside look at our Investment Benchmark Report: What top VC firms do differently
An inside look at our Investment Benchmark Report: Where the unicorns are
How data augments the investor
New Affinity features to optimize your team’s decision making
Combining relationships and data for better deal sourcing
What is data exhaust, and why should it matter to your investment team?
4 tips for improving private equity deal sourcing and origination
How data entry automation empowers investment bankers to focus on deals
Investment Banking Industry Trends
Lessons your firm can learn about M&A growth trends from industry interaction data
3 steps VCs can take to make their CRM a competitive differentiator
Where does relationship intelligence come from?
How to use data enrichment to make faster, more informed investments
Affinity partners with Dealroom.co to source better deals faster
Affinity CRM's custom integrations now include automated data capture from new channels
There’s no “RI” in “spreadsheet”: how you can make your relationship data smarter
New VC Technologies for New (and Old) VC Relationships
Ditching the spreadsheet: Tech-savvy investment bankers are switching to CRMs
Affinity CRM adds funding insights to inform investment decisions
Moving Beyond the Spreadsheet: A Primer for Investment Bankers
9 steps to improving CRM data quality
Guide to CRM data hygiene best practices
How to improve CRM data quality and integrity
How to improve CRM data capture
Tell your business’s story through intelligent CRM data
Affinity now offers even more data to inform your key investment decisions
Affinity Analytics now provides more comprehensive reporting on your team’s communications
Why a CRM is essential for investor relationship management
Choosing a CRM? Here are three essentials to remember
How to prepare for a successful VC CRM launch
Announcing: Bulk Email and Email Templates
5 ways to prioritize CRM data security in venture capital
3 ways to create alignment with your LPs with data analytics
The ultimate buyers guide to CRM for venture capital
How CAS used technology to shift to a virtual deal environment
How to use data analytics to improve sourcing and stay competitive
How data analytics helps manage increased deal velocity and competition
The definitive guide to CRM for venture capital
4 things to avoid when setting up a new CRM
Why data visualization is a competitive differentiator
How CRMs offer a competitive advantage in venture capital
Why an AI-powered CRM is vital for a family office
Security Has Always Been a Priority - Affinity is Now SOC 2 Compliant
3 need-to-know tips for conducting private equity due diligence
7 tips to nail the venture capital due diligence process
Why it's time to automate CRM data entry
The three biggest ways email is killing your productivity — and how to solve them
3 Ways You Can Use Natural Language Processing Today
Affinity’s Commitment to Privacy and GDPR Compliance
Manage your network with data, not guesswork
Industry insights worth sharing. Delivered to your inbox monthly. With FWD by Affinity.
Email Address :
Interested in learning more?
Reach out to us and get a personalized demo
Talk to Sales
.webp)
.webp)
.webp)
.webp)
%20(2).webp)
.webp)
.png)
.webp)
.webp)
.webp)
.webp)
.webp)
.webp)
.webp)
