How Redalpine manages hundreds of LP relationships with Affinity

Introduction

Redalpine is a leading European venture capital investor based in Switzerland. The fund has more than CHF 1bn Assets under Management and a sector-agnostic investment strategy. Redalpine supports its 80+ portfolio companies not only with financial investments but also with its in-house operational and subject matter expertise and an extensive international network.

Challenge

Throughout the process of raising funds, Redalpine developed relationships with hundreds of different LPs. These relationships are the lifeblood of the firm and continue to be the biggest driver of business growth.

Most recently, Redalpine has been investing primarily in companies committed to making a positive impact on the environment, among them Mushlabs, 011h and Enviria. Redalpine’s portfolio companies have created more than 10,000 jobs and raised almost CHF 3bn in funding thus far.

With their collective network growing, Redalpine could no longer confidently and effectively manage its relationships using spreadsheets and traditional CRM platforms. Recognizing this, Redalpine began a search for a purpose-built CRM with relationship intelligence front and center of the technology.  

Solution

Redalpine chose Affinity to drive better visibility around its relationships at scale to be able to leverage for business opportunities. 

The firm encompasses a very broad LP base. Whereas other venture capital firms may engage with a select number of LPs (primarily institutional investors), Redalpine engages with hundreds of different LPs throughout the fundraising process, mostly entrepreneurs and family offices. 

Using Affinity, the Redalpine team is able to effectively manage the fundraising process from the initial conversation to the time of the final handshake.

Results

Affinity has quickly become Redalpine’s CRM-of-choice. Affinity enables the Redalpine team to seamlessly manage relationships and keep tabs on the status of deals. Affinity’s calendar and mailbox integrations have proven especially valuable in auto-populating its deal pipeline and shortcutting manual input.