Enrich Salesforce records with private market data
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Make more informed deal decisions faster
Maintain accurate, complete Salesforce records automatically
Stop relying on manual research and stale data. Affinity continuously enriches your records with verified firmographic, funding, and headcount data from over 40 trusted sources. Ensure every record is complete and up-to-date—without the manual work—so you know when people move and companies change, grow, or raise new rounds.
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Streamline dealmaking with automations in Salesforce
Turn enriched data into actionable workflows. Create custom record-triggered Salesforce flows to automatically progress deal stages or notify you about declining relationship scores, job changes, or funding events. Automate processes and alert team members about key updates and opportunities within their existing Salesforce environment.
Access enriched data everywhere your team works
No more switching between platforms to find critical information. Affinity’s inbox and browser extensions bring deal and relationship data directly to Gmail, Outlook, Chrome, and LinkedIn, helping dealmakers access and update Salesforce records without disrupting their workflows.
Endeavor
How Endeavor captures and enriches organizational knowledge with Affinity for Salesforce
Private capital predictions for 2025
Is deal flow about to bounce back? Find out with analysis on why nearly 300 dealmakers are turning up the notch on outbound deal sourcing, how they’re using AI to tackle data complexities, and top strategies to stand out in a competitive market.
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