Streamline sales with insights you can trust
Maintain a more valuable network
Selling complex products like aviation parts, construction equipment, or climate tech involves long, hard-to-manage sales cycles. And navigating the extended timelines that come with manufacturing these kinds of solutions requires a strategic approach to relationship selling. With Affinity for Salesforce’s ability to automatically capture engagement activities and analyze relationship networks, your Salesforce records will always be up-to-date and full of the insights you need to optimize your sales processes.
Focus on closing deals, not manual data entry
Optimize your sales workflows and save 200+ hours of manual data entry per employee every year with automated activity capture. Affinity tracks email and meeting engagement activities and automatically updates and enriches your Salesforce records so your team has the data they need to close big deals faster. Affinity also pushes your company’s history of interaction with an account or contact into Salesforce’s Activity Timeline so you can see all emails, meetings, and any other logged Salesforce activity that has taken place.
Find and drive deals from your team’s shared network
Relationship selling is fundamental in industrial sales and manufacturing. Your biggest deals hinge on establishing trust and credibility early on, so relying on shared connections is critical. Affinity for Salesforce automatically maps and assesses your entire organization's network of connections so you have the insights you need to close deals 25% faster. Every relationship is automatically scored in Salesforce, so you know which colleagues have the strongest relationships with your target buyer, making it easy to start every deal with a warm introduction.
Close deals faster with inbox and browser extensions
Quickly move through prospect research, qualification, and outreach to potential deals with access to people and company data and relationship insights as you browse through company websites and write emails. With Affinity for Salesforce extensions, you can seamlessly update your deals, pipeline, and notes, or create new contacts, accounts, and opportunities while ensuring synchronization with Salesforce, all directly from your browser.
Shift Sales into High Gear with Relationship Intelligence
Relationship intelligence is the fuel your sales engine needs. Why? B2B sales are in crisis: Cold calling and outreach are being rejected by buyers, marketing is less effective and budget constrained, and the path to decision makers is opaque (even with more sales tech). Relationship intelligence gives you context on how to get the most value from your company's shared network, helps you prospect via warm introductions, and ensures data is up to date and usable.
Why our customers love Affinity
.webp)
