A new approach to driving more pipeline and deals

B2B sales has been in crisis for a number of years. Cold calling and outreach are being rejected by buyers, marketing activity is less effective and budget constrained, and the path to decision makers is more opaque, even with more sales tech.

What’s wrong with that tech?

• It relies on manual data entry. Records are prone to human error and left incomplete by sellers too busy with their first job: selling.
• It requires too much context-switching. Sellers use a myriad of tools and websites to find prospects, conduct discovery, and manage deals—all of which slows them down.
• It lacks relationship intelligence. Sellers need insights that can help them map out the buying committee and the warm introduction critical to a successful deal.

It doesn’t have to be this way.

Sales teams can regain their competitive edge with next-generation tools built for our age of relationship-first selling. Our recent blog breaks down how to get ahead.

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